Google Ads management for calls and leads
Our Google Ads management puts you in front of people searching for your services, judged by cost per lead.
Free ads call: your goals, budget and what to test first
- We reply within one business day (Mon to Sat)
- A call at a time you pick
- A written plan with every price
Request sent. We reply within one business day (Mon to Sat) to set up the call.
What you get
What our Google Ads management includes
Account audit
Structure, search terms, tracking and wasted spend.
Search campaigns
Campaigns by service and area, each with its own keywords.
Performance Max where it fits
Added once tracking is proven, with clear goals.
Call and form tracking
Calls, forms and bookings counted as conversions.
Weekly search term review
Searches that bring no customers added as negatives.
Cost per lead
What a monthly budget buys in leads
- Clicks a month
- 500
- Leads a month
- 30
- Cost per lead
- $67
$2,000 a month at $4 a click buys about 500 clicks. At 6% becoming leads, that is about 30 leads, $67 each.
Estimate. Typical ranges for local service businesses; your market, your offer and the landing page move these numbers.
How the work runs
Four steps for Google Ads, then a monthly report
- AssessYour account or market: searches, competitor bids, what a lead is worth.
- AlignCampaigns, areas, daily budget and the cost per lead each must reach.
- ExecuteCampaigns, ads and tracking built, bids and search terms managed weekly.
- AnalyzeCost per lead by campaign each month, with budget moved to what works.
FAQ
Google Ads questions
What does Google Ads management include?
An audit or a new setup, campaigns by service and area, keywords and negatives, ads, conversion tracking, weekly changes to bids and budgets, and a monthly report on cost per lead.
Should we hire a Google Ads agency or a Google Ads consultant?
Either can do good work. What matters is who checks the account every week, whether tracking is in place before money is spent, and whether the report shows cost per lead.
Do you use Performance Max?
When it fits. Performance Max runs across Google's channels from one campaign and needs accurate conversion tracking and good assets to spend well. We add it once tracking is proven.
What budget do we need for Google Ads?
It depends on what clicks cost for your services in your area and how many leads you need to learn what works. We work out a starting budget before any money is spent.
Can you take over our existing account?
Yes. We audit what is running, keep what works and fix tracking and structure first, so the account keeps its history.
Or talk first
Rather talk it through?
Book a call at a time that suits you, or call us. We reply within one business day (Mon to Sat).
Book a call (opens in a new tab)+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET