Salon marketing that rebooks the color client

Salon marketing for hair salons where every client leaves with the next visit booked.

Book a call+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET

How we'd work for hair salons

Salon marketing, from a saved post to a standing appointment

Marketing

sorrelhairstudio
- Copper melt, Mara
- Curly cut, Devon
- Color fix, before
- Gloss in 30 min
- Bridal trial
- Meet Jess
A grid that shows each stylist's work
Finished color shot in daylight, with the stylist tagged, so a new client can pick Mara for blondes and Devon for curls.
Social content creation
- Tess G.
  Mara got my blonde right on the first try.
- Nia W.
  Devon finally understands my curls.
Reviews that name the stylist
A text after checkout asks for a review that mentions who did the hair, which helps newer stylists build a book.
Google Business Profile

Website

Clients choose a stylist before a salon, so booking starts with each stylist's work and their openings.

Web design

Sorrel Hair Studio

Stylists
Services
Gallery

Color, cuts and curly hair, booked by stylist

Book with a stylist

Choose your stylist
Color consult, 15 min
New client pricing

Business systems

Each client keeps her color formula and the weeks between visits, and anyone past due gets a friendly nudge.

Business solutions

Sorrel Hair StudioClient pipeline

5 open$550 in progress

Drag a card to a later column, or use Move. Nothing is sent anywhere.

Consult

Color correction requestNew
K. Doyle · Old Lyme
Sent 2 photos
Bridal trial
E. Walsh · Stonington
Wedding in June
$150

Booked

Curly cut
A. Brooks · Westerly
Sat 11 AM, Devon
$85

In the chair

Gloss and trim
R. Patel · Niantic
Formula 7N and 8G
$70

Rebooked

Balayage and toner
J. Moreno · Mystic
Next in 10 weeks, Mara
$245

Due back

Root touch-up
L. Chen · Groton
6 weeks since last color
$95

The first 90 days

Month 1
Photograph a week of finished work in daylight and set up a page for each stylist.
Month 2
Post to the grid three times a week and start review texts after checkout.
Month 3
Turn on rebooking at checkout and a text when each client's color is due again.

What's different

Color grows out on a schedule

When the next appointment is booked at checkout, a color client has no reason to start looking for someone new.

Color visit
Formula saved
Rebooked at checkout
Reminder at 5 weeks
Back in the chair

Questions

What hair salons ask us

Should a hair salon show prices online?

Show starting prices by service and stylist level, and say that color is quoted at a consult, so nobody is surprised at the front desk.

What should a salon post besides finished looks?

Short clips of a cut in progress, the stylists themselves and color corrections with the before. They answer whether this salon can do my hair.

How does a newer stylist build a book?

With a gallery of their own work, reviews that name them and a few openings offered at new client prices.

More in beauty & personal care All our services

Next step

Two ways to start

Book a call about the business, or send a plan with the services you need. Either way, you hear back within one business day (Mon to Sat).

Prefer to talk now?+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET

Book a call

A call at a time that suits you, booked on our own calendar.

You pick a time and get a confirmation by email

Pick a time

Send your plan

Pick the services you need and tell us about the business.

We reply within one business day (Mon to Sat)

Build your plan