Gift cards sell in December and get booked in January, so good spa marketing plans for both months.
How we'd work for spas
The gift card button sits beside booking, because many first visits start as someone else's present.
Web designA quiet day by the water, from massage to steam
Tidewater Day SpaOffer
Massage, facial and steam, with lunch on the deck.
BookA midweek package, or the last day to order a Mother's Day gift card, sits on the profile people check before they book.
Google Business Profilespa gift ideas for mom
tidewaterdayspa.com/guides/spa-gifts
A page on choosing a spa gift answers what buyers search for in December and ends at the gift card button.
SEOGift cards are tracked from sale to redemption, so a leftover balance becomes a reason to come back.
Business solutionsDrag a card to a later column, or use Move. Nothing is sent anywhere.
Gift card sold
1Gift card
P. Hartley · Boston
Booked
2Gift card redeemedNew
M. Quinn · Groton
Half-day package
N. Fischer · Watch Hill
Arriving today
1Couples massage, 80 min
O. Grant · Mystic
In treatment
1Facial and steam
I. Romano · Stonington
Rebooked
1Monthly massage
V. Lowe · Westerly
Month 1
Put gift cards on sale online, sent by email, and photograph the rooms and the steam room.
Month 2
Post weekday offers to the Google profile and publish the gift guides before the holidays.
Month 3
Track which gift cards come back as bookings and follow up on balances left unused.
What's different
Gift cards sell before the holidays, Valentine's Day and Mother's Day. They come back as bookings in the quiet weeks after.
Questions
On your own site, sent by email or printed, for an amount or a named package. Then track each card until it is used.
For many of them. Treatments that need a consult or an intake form first can be requested online and confirmed by the front desk.
With a weekday package priced for it, posted on Google and sent to past guests who live nearby.
Next step
Book a call about the business, or send a plan with the services you need. Either way, you hear back within one business day (Mon to Sat).
A call at a time that suits you, booked on our own calendar.
You pick a time and get a confirmation by email
Pick the services you need and tell us about the business.
We reply within one business day (Mon to Sat)
