Market research services before you spend
Our market research services show who your customers are, who you compete with and where the openings are.
Free strategy call
- We reply within one business day (Mon to Sat)
- A call at a time you pick
- A written plan with every price
Request sent. We reply within one business day (Mon to Sat) to set up the call.
What you get
What our market research services include
Competitor analysis
Their services, public prices, reviews, websites and ads.
Customer research
Interviews, short surveys and a close read of reviews.
Search demand
What people nearby search for, and how often.
Prospect research
Lists of companies that match your best customer.
A findings report
What we found, how sure we are and what to do next.
The roadmap
Four steps for market research
- AssessThe questions the research must answer, and the data you already have.
- AlignThe methods, the competitors to study and the date the report is due.
- ExecuteInterviews, surveys, competitor reviews and search analysis, with notes.
- AnalyzeFindings sorted by the decision they affect, walked through on a call.
FAQ
Market research questions
What do market research services include?
Research that answers a business question: who buys, who you compete with, what customers want and how many people search for it. The methods follow the question.
What is a competitor analysis?
A side-by-side look at the businesses your customers compare you with: what they offer, their public prices, what their reviews praise and where they advertise.
How is competitive research different?
Competitor analysis looks at named businesses. Competitive research looks at the whole market, including every other way a customer can solve the same problem.
How do you research customers?
Mostly by talking to them. A handful of interviews with recent buyers, and a few with people who chose someone else, shows patterns sales numbers can't.
Do we need research before a marketing plan?
Not always. It is worth it before a big decision: a new location, a new service, a price change or a rebrand.
Or talk first
Rather talk it through?
Book a call at a time that suits you, or call us. We reply within one business day (Mon to Sat).