Optometry marketing for exams and frames

Patients ask about their vision plan first, then look at frames. Optometry marketing answers in that order.

How we'd work for optometrists

Optometry marketing, from eye exam to new pair

Website

The first question is usually about vision plans, so a plan checker sits right under the button.

Web design

Eye exams and frames in Middletown, open Saturdays

Book an eye exam
  • Check your vision plan
  • Contact lens fittings
  • Frame brands we carry
A sketch of a website for Clearbrook Eye Care, at clearbrookeyecare.com

Marketing

  • eye exam near me that takes my insurance

    Sponsoredclearbrookeyecare.com/plans

    Eye exams with most vision plans

    Saturday exams in Middletown

    Check your plan online first

    Search ads that name your vision plans

    The plans you take go in the ad headline, since that is what decides the click for an exam.

    Google Ads
  • clearbrookeyecare

    • New titanium frames
    • Try-on in 15 seconds
    • Kids frames that bend
    • Polarized lenses explained
    • Meet our opticians
    • Saturday hours

    Instagram for the frame wall

    New frame arrivals and try-on clips run as Instagram ads nearby, giving people a reason to pick their next pair in person.

    Meta ads

Business systems

Ordered glasses stay on the board until pickup, and the ready text goes out as soon as the lab delivers.

Business solutions

Clearbrook Eye CarePatient pipeline

6 open$480 in progress

Drag a card to a later column, or use Move. Nothing is sent anywhere.

Exam due

2
  • Exam request, plan check neededNew

    Nate H. · Bristol

  • Annual exam, 13 months

    Marta G. · Middletown

    Plan renews Jan 1

Exam booked

2
  • Contact lens fitting

    Ben A. · Portsmouth

    Sat 9:30 AM

  • Annual exam

    Lisa F. · Jamestown

    Mon 5:15 PM

Exam done

1
  • Back-to-school exams

    The Reyes kids · Newport

    Frames next

Glasses ordered

1
  • Progressives, titanium frame

    Ruth C. · Tiverton

    Lab due Tuesday

    $480

Ready for pickup

1
  • Sport frames

    Owen D. · Middletown

    Ready text sent

    $210

The first 90 days

  1. First fortnight

    We list the vision plans you take on the site and the Google profile, and set up online exam booking.

  2. Weeks 3 to 8

    Recall messages go to patients past their exam date, timed to when their plan renews.

  3. Weeks 9 to 13

    We see which exams lead to frames ordered in the office, and the Instagram posts follow the styles that sell.

Questions

What optometrists ask us

Can patients check their vision plan before booking?

Yes. The site lists the plans you take and lets patients ask about others before they book.

Do you promote contact lenses and frames separately?

Yes. Frame posts go to Instagram, while contact lens fittings get their own page and booking type.

Can recall messages follow each patient's plan year?

Yes. The CRM times the reminder to the plan's renewal, without any exam details in the message.

Will you make claims about eye health?

No. We write about exams, frames and hours, and leave clinical advice to your doctors.

More in health & wellnessAll our services

What's different

Plans renew, and exams follow

Exams rise in August with school and again in December, when people use the rest of their plan and flexible spending money.

  1. January: in between
  2. February: quieter
  3. March: quieter
  4. April: quieter
  5. May: quieter
  6. June: quieter
  7. July: in between
  8. August: busiest
  9. September: in between
  10. October: quieter
  11. November: in between
  12. December: busiest
Busiest: Aug, Dec

Next step

Two ways to start

Book a call about the business, or send a plan with the services you need. Either way, you hear back within one business day (Mon to Sat).

Prefer to talk now?+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET

Book a call

A call at a time that suits you, booked on our own calendar.

You pick a time and get a confirmation by email

Pick a time (opens in a new tab)

Send your plan

Pick the services you need and tell us about the business.

We reply within one business day (Mon to Sat)

Build your plan
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