Short videos of your floor and coaches sell the trial pass, and gym marketing turns it into class sign-ups.
How we'd work for gyms and fitness studios
A visitor wants class times and the price before trying, so both are one tap from the button.
Web designStrength and conditioning in Providence, your first class is free
Drag a card to a later column, or use Move. Nothing is sent anywhere.
Trial booked
2Trial booked from InstagramNew
Taylor B. · Johnston
Free class, Tue 6 AM
Alex M. · Providence
Came in
1Trial week, day 3
Jordan P. · Pawtucket
Offer sent
1Founding rate offer
Sam R. · East Providence
Member
2Unlimited monthly
Chris L. · Cranston
Couples plan
Kim and Lee · Providence
No visits in 14 days
1Unlimited monthly
Dee N. · North Providence
Coaches film 20-second clips of a real class that run as TikTok ads nearby, so a nervous beginner sees the room first.
Social media advertisingFoundry Hall FitnessSponsored
Your first class is free. Pick a time that fits.
Try a 6 AM class this week
Foundry Hall FitnessBook now
Ads for a free class run hardest when people reset their routines, and pause once the trial slots are full.
Meta adsWeek 1
We look at how trials book and get followed up today, and set up free class booking in one step.
Weeks 2 to 5
Coaches start filming short class clips, and trial ads go live for the classes with open spots.
Weeks 6 to 13
We see which classes turn trials into members, and the next ads and clips feature those classes.
Questions
Either can work when follow-up is quick, so we set up the one you prefer and track which becomes memberships.
Not always. If your members spend their time on Instagram, the same short clips go there first.
No. We avoid body and weight claims and show the classes, the coaches and the schedule instead.
The CRM flags members with no visits in two weeks, and a coach sends a short personal text.
What's different
January and September bring a wave of people trying a gym, and summer is quieter, so the ad budget follows those two resets.
Next step
Book a call about the business, or send a plan with the services you need. Either way, you hear back within one business day (Mon to Sat).
A call at a time that suits you, booked on our own calendar.
You pick a time and get a confirmation by email
Pick the services you need and tell us about the business.
We reply within one business day (Mon to Sat)
