Coffee shop marketing for the morning rush

Coffee shop marketing that puts your cafe on the walk to work, with hours people can trust.

Book a call+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET

How we'd work for cafes and coffee shops

Coffee shop marketing, from the first visit to the daily regular

Marketing

tidelinecoffee
- New Ethiopia lot
- Maple oat latte
- Pastry case, 7 AM
- Roast day
- Latte art Friday
- Beans restocked
Posts from behind the bar
The new single origin, the seasonal drink and the pastry case at seven, posted while regulars scroll on the way in.
Social media management
Tideline CoffeeUpdate
The maple oat latte is back
Through November, hot or iced.
Order
Seasonal drinks on the Google profile
The fall menu and the holiday hours posted where people check before they walk over.
Google Business Profile
coffee near me
- Tideline Coffee
  4.8(397)
  Open at 6:30 AM, order ahead
- Daily Grind Express
  4.2(158)
  Drive-through
- The Reading Room Cafe
  4.5(233)
  Opens at 8 AM, wifi
In the results for coffee near me
True opening times, photos of the counter and the seating, and details like wifi and outdoor tables filled in.
Local SEO

Website

Order ahead is the main button, and the online menu matches the board behind the counter, milks and prices included.

Web design

Tideline Coffee

Menu
Beans
Wholesale

Roasted on Bank Street, poured from 6:30

Order ahead

Today's single origin
Oat and almond, no charge
Pickup shelf by the door

Business systems

Office coffee boxes and wholesale bean accounts get their own list, with a reminder before a standing order runs out.

Business solutions

Tideline CoffeeAccount pipeline

6 open$643 in progress

Drag a card to a later column, or use Move. Nothing is sent anywhere.

Request

Coffee box for 30, quarterlyNew
Harborside Credit Union · Old Saybrook
Decaf option
Cold brew keg
Harbor Yoga · Waterford
Summer trial
$120

Quoted

Staff meeting box for 12
Shoreline Realty · Niantic
Fridays, 8 AM
$64

First delivery

Retail bags, 24 count
Main St Market · Stonington
Two roasts
$288

Standing order

Coffee box for 20, Mondays
Thames Dental · New London
Oat milk on the side
$96
5 lb house blend, weekly
The Gull Diner · Groton
Whole bean
$75

Reorder due

Espresso beans, 10 lb
Bayview Bakery · Mystic
Last bag Nov 6
$150

The first 90 days

Month 1
Correct the hours everywhere, photograph the counter and the menu board, and add order-ahead links.
Month 2
Start a posting rhythm around roast days and the seasonal menu, and open the wholesale list.
Month 3
By month three the order-ahead data shows which posts brought the morning in, and the next seasonal drink is planned around it.

What's different

The day is won before ten

In a typical cafe the morning carries the till, so posts and offers aim at the commute, not the afternoon.

Most: The commuteRegulars on the way to work.
Some: Mid-morning to lunchMeetings, laptops and lunch.
A few: The afternoonThe afternoon second cup.

Questions

What cafes and coffee shops ask us

Is Instagram worth it for a coffee shop?

Yes, if it shows what changed today: the new bag, the seasonal drink, the pastry case. Regulars follow for news, not slogans.

Should we add online ordering?

If there is a pickup shelf and someone to run it, yes. The online menu has to match the board, or the first order is the last.

How do we sell more beans and wholesale?

A beans page with roast dates, and a short wholesale form for offices and restaurants, each request tracked to a first delivery.

Our hours change in winter. Does that matter?

It does: wrong hours on Google send people to a locked door at 7 AM. We update them before each change.

More in hospitality & food All our services

Next step

Two ways to start

Book a call about the business, or send a plan with the services you need. Either way, you hear back within one business day (Mon to Sat).

Prefer to talk now?+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET

Book a call

A call at a time that suits you, booked on our own calendar.

You pick a time and get a confirmation by email

Pick a time

Send your plan

Pick the services you need and tell us about the business.

We reply within one business day (Mon to Sat)

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