Restaurant marketing that fills the book

People pick a table on their phone before dinner, and that hour is where restaurant marketing starts.

How we'd work for restaurants

Restaurant marketing, from the dinner search to the seated table

Website

Diners decide on a phone, so tonight's menu and the reserve button come first, and parties of eight get their own form.

Web design

Wood-fired seafood on the river, open until 10

Reserve a table
  • Tonight's specials
  • Patio hours
  • Parties of 8 or more
A sketch of a website for Harbor Street Kitchen, at harborstreetkitchen.com

Marketing

  • seafood restaurant near me

    • Harbor Street Kitchen

      4.7(684)

      Open until 10 PM, reserve a table

    • The Gilded Oyster

      4.5(412)

      Closes 9 PM, raw bar

    • Pier Nine Grill

      4.3(298)

      Open until 11 PM, patio

    In the map results at dinnertime

    Current hours, holiday closures, menu photos and a reserve link on your Google profile, checked every week.

    Local SEO
    • Renee T.

      The scallops and the river view, both worth the drive.

    • Marcus D.

      Loud on Saturday, but they moved us to the patio fast.

    • Ana P.

      They handled my shellfish allergy without any fuss.

    Replies that sound like the owner

    We draft a short, specific reply to each review for you to approve, and answer the critical ones first.

    SEO
  • harborstreetkitchen

    • Tonight's specials
    • Raw bar
    • Wine dinner, Thu
    • Patio is open
    • Behind the line
    • Brunch is back

    Posts of the plates people ask for

    Tonight's specials, the raw bar and the patio on a set schedule, with wine dinners announced a week ahead.

    Social media management

Business systems

Private dining and large-party requests land in one list, so none waits in an inbox over a busy weekend.

Business solutions

Harbor Street KitchenParty pipeline

6 open$9,260 in progress

Drag a card to a later column, or use Move. Nothing is sent anywhere.

Request

2
  • Engagement dinner, 24 guestsNew

    D. Haddad · Back room

    Sat, Jan 9

  • Book club dinner, 9

    S. Lindqvist · Window tables

    Tue, Dec 1

    $640

Menu chosen

1
  • Rehearsal dinner, 30 guests

    L. Brennan · Back room

    Sat, Dec 5

    $3,600

Deposit paid

1
  • Office holiday party, 22

    Thames Marine · Full patio

    Fri, Dec 11

    $2,400

Confirmed

2
  • Birthday, 12 guests

    R. Okafor · Chef's table

    Thu, Nov 19

    $1,100
  • Wine dinner seats, 16

    Regulars list · Main room

    Wed, Nov 25

    $1,520

Hosted

1
  • Retirement lunch, 18

    M. Castellano · Back room

    Sun, Nov 8

    $990

The first 90 days

  1. Month 1

    Fix the Google profile, the hours and the menu page, and put the reserve button on every screen.

  2. Month 2

    Start review replies and a weekly posting rhythm built around the specials and the event nights.

  3. Month 3

    By month three the reservation data shows which nights the Google profile filled, and posts move to the slow ones.

What's different

The Google profile is the new front door

Many diners never open your website: the profile answers their questions first, so it has to be right tonight.

Checked

Menu
A profile can show a menu link and menu photos, so both should change with the season.
Reserve
A reserve button can appear on the profile through supported booking partners.
Holiday hours
Special hours can be set ahead for holidays, so nobody drives to a dark dining room.
Owner replies
Replies show under each review, marked as the owner, for every later reader to see.

Questions

What restaurants ask us

Should our menu be a PDF or a web page?

A web page: it loads fast on a phone and search engines can read it. We keep a printable PDF for guests who ask.

Should a restaurant answer every bad review?

Yes, briefly and calmly, with what changed. The reply is written for the next diner, not to win the argument.

How do we fill slow weeknights?

Give regulars a reason to come in: a set menu, a wine dinner or a local farm night, posted and emailed a week ahead.

Can you help us book more private dining?

Yes. A page with room sizes, sample menus and minimums brings clearer requests, and each one lands in your party list.

More in hospitality & foodAll our services

Next step

Two ways to start

Book a call about the business, or send a plan with the services you need. Either way, you hear back within one business day (Mon to Sat).

Prefer to talk now?+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET

Book a call

A call at a time that suits you, booked on our own calendar.

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Send your plan

Pick the services you need and tell us about the business.

We reply within one business day (Mon to Sat)

Build your plan
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