Hotel marketing that brings guests direct

Every stay booked on your own site skips a commission, and hotel marketing for inns starts there.

How we'd work for hotels and inns

Hotel marketing for your inn, from the first search to the return stay

Website

The booking engine sits on every page, and the direct-rate perks are stated before a guest leaves to compare prices.

Web design

Twelve rooms on the harbor, a short walk to town

Check availability
  • Best rate when you book here
  • Late checkout on Sundays
  • Harbor king, 2 nights
A sketch of a website for Harbor Light Inn, at harborlightinn.com

Business systems

Every guest who booked direct gets a return invite before next season, so the repeat stay skips the travel site.

Business solutions

Harbor Light InnGuest pipeline

5 open$6,240 in progress

Drag a card to a later column, or use Move. Nothing is sent anywhere.

Inquiry

2
  • Garden queen, 2 nightsNew

    A. Romero · From Worcester

    Asked about parking

  • Wedding block, 6 rooms

    Ruiz and Platt · June 2027

    Hold until Jan 15

    $4,300

Booked direct

1
  • Harbor king, 2 nights

    M. Castellano · From Hartford

    Anniversary, Dec 4

    $640

Arriving

1
  • Garden queen, 3 nights

    P. Nguyen · From Boston

    Late check-in

    $780

In house

1
  • Two rooms, 1 night

    The Okafors · From Albany

    Room 4 and 5

    $520

Return invite

2
  • Suite, 2 nights

    L. Brennan · From Providence

    Stayed in July

    $910
  • Harbor king, 1 night

    D. Moreau · From New York

    Stayed in August

    $310

Marketing

  • things to do near the seaport in october

    harborlightinn.com/guides/october

    October by the harbor: a weekend plan

    1. Friday: the river walk
    2. Saturday: the seaport
    3. Where to stay

    Town guides that rank beside the travel sites

    Pages on what to do in your town by season, each ending at your booking engine rather than a listing.

    SEO
  • inn near the seaport

    • Harbor Light Inn

      4.8(326)

      12 rooms, book direct

    • The Captain's House

      4.6(211)

      Bed and breakfast

    • Riverside Motor Lodge

      4.1(540)

      Free parking

    The inn in the hotel map results

    Room photos, amenities and a direct booking link on the Google profile, so the map result books with you.

    Local SEO
  • Harbor Light InnOffer

    Two midweek nights, breakfast included

    Sunday to Thursday, January to March.

    Book

    Winter midweek offers where travelers look

    Offers for the quiet months posted on the Google profile, linked straight to your own booking page.

    Google Business Profile

The first 90 days

  1. Month 1

    Test the booking engine on a phone, state the direct-rate perks, and complete the Google profile.

  2. Month 2

    Write the first town guides for the coming season and set up the return invite for past guests.

  3. Month 3

    By month three the booking engine shows which guides and offers brought direct stays, and the winter offers are planned from them.

Questions

What hotels and inns ask us

Can an inn move bookings away from travel sites?

Some of them. Travel sites find guests who would never find you, so the aim is a better mix, with repeat and local guests booking direct.

What makes a guest book on our own site?

A clear best-rate statement, a small perk like late checkout, and a booking engine that works on a phone without a fight.

Do town guides help a small hotel?

Yes, when they answer what visitors plan around: events, restaurants and walks by season, written by people who know the town.

When should we start marketing the summer?

In winter, when families plan their summer trips. The shoulder months need their own offers, posted well before they arrive.

More in hospitality & foodAll our services

What's different

The shoulder months are the real work

Many inns fill themselves in peak season. The work is the shoulder months and the midweek nights, when a direct offer decides the stay.

  1. January: quieter
  2. February: quieter
  3. March: quieter
  4. April: quieter
  5. May: in between
  6. June: busier
  7. July: busiest
  8. August: busiest
  9. September: in between
  10. October: in between
  11. November: quieter
  12. December: quieter
Peak season

Next step

Two ways to start

Book a call about the business, or send a plan with the services you need. Either way, you hear back within one business day (Mon to Sat).

Prefer to talk now?+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET

Book a call

A call at a time that suits you, booked on our own calendar.

You pick a time and get a confirmation by email

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Send your plan

Pick the services you need and tell us about the business.

We reply within one business day (Mon to Sat)

Build your plan
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