Ecommerce marketing for repeat orders

Ecommerce marketing for brands that ship: the ad, the product page and the email that brings a reorder.

Book a call+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET

Ready to ship14 orders, carrier pickup 3:00 PM

Today's orders, by source

#2320Cedar and Smoke candleRepeat$34
#2319Linen tea towels, set of 3Search ad$42
#2318Beeswax tapers, 2 pairsNewsletter$28
#2317Gift box, 3 candlesMeta ad$86
#2316Linen napkins, set of 4Cart email$48
#2315Cedar and Smoke candleInstagram$34

3 of 6 came from the brand's own list

Narrow River Goods, Providence, RI#2318

Ship toImani BrooksBurlington, VT 05401

Beeswax taper candles, 2 pairsFrom the newsletter

Narrow River Goods, Providence, RI#2319

Ship toTom WhitakerWorcester, MA 01609

Linen tea towels, set of 3Search ad

Narrow River Goods, Providence, RI#2320

Ship toAna SouzaPawtucket, RI 02860

Soy candle, Cedar and SmokeRepeat customer

How we'd work for E-commerce brands

Ecommerce marketing, from first click to reorder

Marketing

Salt and Timber Co.Sponsored
Edge-grain walnut, oiled by hand in our shop.
The board that stays on the counter
Salt and Timber Co.Shop now
Meta ads that show the board in use
Short videos of a board on a real kitchen counter go to people like past buyers, then reviews follow the ones who visited.
Meta ads
- Salt and Timber Co.Your board is on its wayHow to oil it the first time
- Salt and Timber Co.Three months in: time for a refillBoard oil, 2 pack, ships free
- Salt and Timber Co.Still thinking it over?The walnut board, medium, is in your cart
Email flows that bring the second order
A welcome note, a care guide when the box lands and an oil refill reminder at three months go out without anyone pressing send.
E-commerce
walnut cutting board large
Sponsoredsaltandtimber.co/walnut-large
Edge-grain walnut board, 18 by 12
Finished by hand, free engraving
Ships in 2 business days
Shopping ads on the exact product
People searching for a walnut cutting board see the board, the price and the reviews before they click.
Google Ads

Business systems

Each order keeps the ad or email that brought it, so a buyer's second order is credited to the right channel.

Business solutions

Salt and Timber Co.Order pipeline

6 open$558 in progress

Drag a card to a later column, or use Move. Nothing is sent anywhere.

Placed

Walnut board, mediumNew
K. Price · Chicago
From a cart email
Engraved board, wedding
T. Nguyen · Denver
Engraving: The Parks
$172

Packed

Walnut board, large
J. Ferreira · Austin
From a Meta ad
$148

Shipped

Board oil, 2 pack
S. Kowalski · Providence
Repeat buyer
$24
Walnut board, medium
P. Ostrowski · Seattle
From a search ad
$118

Delivered

Cheese board set
L. Abbott · Portland
From the newsletter
$96

Review asked

Maple board, small
R. Greene · Hartford
Delivered 6 days ago
$68

Website

The product page answers size, care and shipping right above the button, so a buyer doesn't leave to email a question.

Web design

Salt and Timber Co.

Shop
Care guide
Gifts

Small-batch cutting boards, finished by hand

Add to cart

Sizes compared
Reviews with photos
Free engraving

The first 90 days

Month 1
Check tracking from ad click to order, and rewrite the five best-selling product pages.
Month 2
Launch the welcome, shipped and cart emails, then test three short Meta ad videos.
Month 3
Time the oil refill reminder to when a bottle runs out, and add gift notes and engraving before the holidays.

Questions

What e-commerce brands ask us

Shopify or WooCommerce for a small brand?

Shopify for many small brands: less upkeep, a reliable checkout and apps for email and reviews. WooCommerce suits a store already built on WordPress.

Should a small online brand spend more on ads or on email?

Ads find new buyers and email brings them back for little cost per send. Usually both, with the email flows built first.

How does a small brand compete with Amazon listings?

With what a marketplace listing can't show: who makes it, the materials, care help and a reason to buy direct, like engraving.

More in automotive & retail All our services

What's different

There is no shop window, only the next email

Every buyer arrives through a link, so the work happens before the first box ships and after it lands.

First order
Shipped, care guide
Review request
Refill reminder
Second order

Next step

Two ways to start

Book a call about the business, or send a plan with the services you need. Either way, you hear back within one business day (Mon to Sat).

Prefer to talk now?+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET

Book a call

A call at a time that suits you, booked on our own calendar.

You pick a time and get a confirmation by email

Pick a time

Send your plan

Pick the services you need and tell us about the business.

We reply within one business day (Mon to Sat)

Build your plan