Real estate marketing for each listing

Real estate marketing that shows each listing well and turns open house sign-ins into same-night follow-ups.

How we'd work for real estate agents

Real estate marketing for the listings you have and the ones you want

Marketing

  • haleshorelinehomes

    • Just listed, Pequot Ave
    • Kitchen walkthrough
    • Open house Sunday
    • Under contract
    • Niantic boardwalk
    • Closed on Bayberry

    An Instagram grid that follows your listings

    Each listing gets a cover photo, a short walkthrough and an open house reminder, posted in the week it matters.

    Paid advertising
  • Hale Shoreline HomesSponsored

    Open house Sunday, 1 to 3. Three bedrooms, a block from the water.

    12 Pequot Ave, New London

    Hale Shoreline HomesLearn more

    Listing ads under the housing rules

    Listing ads on Facebook and Instagram run under Meta's housing category, which limits targeting, so the photos and the price do the work.

    Paid advertising
  • Zillow

    Corinne HaleHale Shoreline Homes, New London

    5.0(47)

    • Listing agent
    • Buyer's agent

    A Zillow profile kept in step with your site

    Your agent profile shows the same recent sales and reviews as your own pages, since sellers check both before they call.

    SEO

Business systems

Sunday's sign-ins land on the board by Sunday night, tagged buyer or seller, with a follow-up already due.

Business solutions

Hale Shoreline HomesContact pipeline

6 open$804,000 in progress

Drag a card to a later column, or use Move. Nothing is sent anywhere.

New lead

3
  • Open house sign-in, no agentNew

    L. Abernathy · Old Lyme

  • Open house visitor

    K. Tran · Mystic

    No agent yet

  • Home value request

    D. Whelan · Groton

    Wants to list in spring

Showing

1
  • Buyer, 3 bedrooms

    J. Morrow · Niantic

    Pre-approved

Offer

1
  • Buyer, condo

    S. Novak · Waterford

    Offer due 5 PM

    $315,000

Under contract

1
  • Listing, 12 Pequot Ave

    F. Amato · New London

    Inspection Nov 20

    $489,000

Closed

1
  • Listing, 4 Bayberry Ln

    H. Ruiz · Stonington

    Closed Nov 7

    $725,000

Website

Every listing has its own page with the open house time on top, so the Instagram post links somewhere worth landing.

Web design

Homes for sale from Old Lyme to Stonington

Get a home value
  • Open house Sunday, 1 to 3
  • 12 Pequot Ave, 3 bedrooms
  • What your home could list for
A sketch of a website for Hale Shoreline Homes, at haleshorelinehomes.com

The first 90 days

  1. First 14 days

    We gather your active listings, last year's sales and the towns you farm, and set up the open house sign-in.

  2. Days 15 to 40

    Your site gets a page per listing and per neighborhood, plus a home value form for sellers.

  3. Days 41 to 90

    Listing ads and the Instagram posts start with your next listing, and every sign-in goes to the board.

What's different

Spring lists the homes, winter wins the listings

Listings and buyers crowd into spring, so winter is for seller pages, home value requests and the conversations that list in March.

  1. January: quieter
  2. February: quieter
  3. March: in between
  4. April: busiest
  5. May: busiest
  6. June: busiest
  7. July: in between
  8. August: in between
  9. September: in between
  10. October: quieter
  11. November: quieter
  12. December: quieter
Busiest: Apr, May, Jun

Questions

What real estate agents ask us

Do your listing ads follow fair housing rules?

Yes. Ads describe the home, never who should live in it, and run under Meta's housing category, which limits targeting.

Can you work within my brokerage's brand rules?

Yes. Your brokerage's logo, disclaimers and required wording go on every page and ad, and you approve them first.

Should every listing go on Instagram?

With the seller's permission, yes: a cover photo, a short walkthrough and an open house reminder, then the sold post.

What happens to open house sign-ins?

Each one lands on your board tagged buyer or seller, with whether they have an agent, so your follow-up goes out that evening.

More in professional servicesAll our services

Next step

Two ways to start

Book a call about the business, or send a plan with the services you need. Either way, you hear back within one business day (Mon to Sat).

Prefer to talk now?+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET

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Send your plan

Pick the services you need and tell us about the business.

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