Contractor marketing for the long estimate

Contractor marketing for remodels that take months to decide, from saved photo to signed contract.

How we'd work for contractors

Contractor marketing that stays with a bid through every revision

Website

Homeowners shortlist builders from finished photos, so the portfolio sorts by room and budget and the form asks about both.

Web design

Kitchens, additions and whole-house remodels

Start a project
  • Projects by room and budget
  • Monthly payment estimate
  • Design to final walk-through
A sketch of a website for Harborline Build, at harborlinebuild.com

Marketing

  • Harborline BuildSponsored

    A closed-in galley kitchen, opened to the dining room

    See the kitchen, then the plan

    Harborline BuildSee the project

    Finished rooms in front of nearby homeowners

    A remodel is planned months before the call, so finished kitchens and baths run as ads in the towns you build in.

    Meta ads
  • home addition cost per square foot

    harborlinebuild.com/guides/addition-cost

    What an addition costs, and what moves the number

    1. Foundation and site work
    2. Matching the existing roof
    3. Permits and design fees

    Cost guides that earn the first call

    A search for addition cost per square foot comes from someone checking a budget, and a guide with your ranges answers it.

    SEO
    • M. Kerr

      A weekly update on the addition, even when it was bad news

    • A. Duval

      Showed us three tile options inside our budget

    Reviews that describe the whole build

    Remodel buyers read for how a crew handled dust, delays and changes, so we ask clients to describe the project.

    SEO

Business systems

A bid can sit for weeks between revisions, so each project shows how long since the last touch and what the client waits on.

Business solutions

Harborline BuildProject pipeline

6 open$399,000 in progress

Drag a card to a later column, or use Move. Nothing is sent anywhere.

Inquiry

2
  • Kitchen, take out a wallNew

    S. Brandt · Ivoryton

  • Mudroom and laundry

    E. Castillo · East Haddam

    Photos sent

    $28,000

Site visit

1
  • Two-story addition

    G. Varga · Deep River

    Survey on file

    $210,000

Design and bid

1
  • Galley kitchen, opened up

    O. Fitzgerald · Essex

    Cabinet samples out

    $68,000

Revised bid

1
  • Primary bath

    T. Albrecht · Chester

    Tile change, rev 2

    $41,000

Signed

1
  • Basement finish

    P. Nwosu · Old Lyme

    Lender approved

    $52,000

In build

1
  • Screened porch

    H. Lindgren · Lyme

    Week 3 of 6

    $36,000

The first 90 days

  1. Weeks 1 to 2

    Sort your best project photos by room and budget, and add a project form that asks about timeline and budget.

  2. Weeks 3 to 8

    Bring open bids into the CRM with their revision dates, and set reminders for the ones gone quiet.

  3. Days 45 to 90

    Start project ads in your towns and write the first cost guide with your own price ranges.

What's different

A kitchen is decided over months, not in one call

A remodel is decided over months: saved photos, a site visit, two or three bids, a revision. The builder who stays in touch through all of it signs the job.

  1. Saved photos
  2. Site visit
  3. Bid
  4. Revision
  5. Signed

Questions

What contractors ask us

Should we show prices on our website?

Ranges help. A homeowner who sees typical ranges for a kitchen or an addition calls with a realistic budget, and fewer site visits go nowhere.

Is financing worth putting on the site?

If you offer it through a lender, yes. A monthly estimate next to a project helps people compare it with their budget; the lender states the terms.

How long should we follow up on a bid?

Until the client signs or says no. A remodel bid often waits on a bank appraisal or a spouse, so each reminder asks about that, not 'just checking in'.

More in home servicesAll our services

Next step

Two ways to start

Book a call about the business, or send a plan with the services you need. Either way, you hear back within one business day (Mon to Sat).

Prefer to talk now?+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET

Book a call

A call at a time that suits you, booked on our own calendar.

You pick a time and get a confirmation by email

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Send your plan

Pick the services you need and tell us about the business.

We reply within one business day (Mon to Sat)

Build your plan
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