Retail marketing that shows what's on your shelf today, so a shopper drives over instead of ordering online.
How we'd work for retail stores
A shopper deciding whether to drive over wants hours, parking and what is on the shelf, so those come before anything else.
Web designGifts, home goods and local makers on Main Street
gift shop near me
Harbor Light Goods
Open until 7 PM, Mystic
Saltmarsh Mercantile
Closes 6 PM, Stonington
The Paper Kite
Open now, Westerly
Holiday hours, shelf photos and the products people search for help a nearby shopper pick your store over a drive to the mall.
Local SEOHarbor Light GoodsEvent
Dec 13, 5 to 8 PM. Cider and free gift wrapping.
Learn moreEach window night or maker visit goes up on the Google profile, so anyone who searches the store sees what's on this week.
Google Business ProfileHarbor Light GoodsSponsored
Hand-thrown mugs from a Noank potter, in the store Saturday.
New this week on Main Street
Harbor Light GoodsGet directions
Short ads to people within a few miles show what just came in and the weekend it goes on the floor.
Meta adsRegister sign-ups, event RSVPs and special orders land on one list, so a regular hears the day their item comes in.
Business solutionsDrag a card to a later column, or use Move. Nothing is sent anywhere.
First visit
2Asked for a restock textNew
M. Greer · Noank
Candles, holiday gift
A. Moretti · Mystic
On the list
2Gift card
N. Barros · Groton
Wooden puzzles, two
R. Dube · Pawcatuck
Event RSVP
1Window night, 2 guests
F. Lyons · Westerly
Came back
1Mugs from a local potter
D. Shah · Stonington
Regular
1Linen throw, special order
C. Whitaker · Old Mystic
Month 1
Correct regular and holiday hours everywhere, and photograph the shelves and the storefront.
Month 2
Post each event and new arrival to the Google profile and start ads within driving distance.
Month 3
Plan the holiday window night and gift guide around the pieces that sold since the posts started.
What's different
November and December carry much of a gift store's year. The list, the posts and the event nights are ready before the rush.
Questions
Not always. Showing what is in stock and letting people reserve an item for pickup often does more for a single store than full shipping.
By being found for what they do poorly: local makers, gift advice and the item on your shelf today, close to the person searching.
Ask at the register for a few weeks and watch direction requests and calls from the Google profile. Together they show which channels bring visits.
Next step
Book a call about the business, or send a plan with the services you need. Either way, you hear back within one business day (Mon to Sat).
A call at a time that suits you, booked on our own calendar.
You pick a time and get a confirmation by email
Pick the services you need and tell us about the business.
We reply within one business day (Mon to Sat)
