Brewery marketing that fills the taproom

Brewery marketing that tells people what is pouring and what is on this week, so they come in tonight.

Book a call+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET

How we'd work for bars and breweries

Brewery marketing, from release day to a full Saturday

Marketing

saltmarshbrewing
- New hazy on tap 6
- Can release Sat
- Trivia Wednesday
- Brew day
- Food truck Friday
- Last call: the stout
The tap list, posted like news
Each release gets its post: the can, the pour, the style and the day it reaches the taps.
Social media management
Salt Marsh BrewingEvent
Release night: Marsh Light lager
Saturday from 4 PM, cans to go.
Learn more
Release nights on the Google profile
Release nights, trivia and live music posted as events, so people searching for a brewery nearby see what's on.
Google Business Profile
- Grain into the mash tun
- Cans off the line
- First pour
@saltmarshbrewingBrew day to first pour in fifteen seconds
Short clips from the brewhouse
Brew day, the canning line and the first pour, cut short for people who plan a Saturday by video.
Social content creation

Business systems

Breweries that sell kegs to bars track each account, from the first sample to a permanent handle, with a reorder reminder.

Business solutions

Salt Marsh BrewingKeg account pipeline

6 open$910 in progress

Drag a card to a later column, or use Move. Nothing is sent anywhere.

Sample dropped

Hazy pale samplesNew
Lighthouse Lanes · Waterford
Bowling alley bar
Cider and lager samples
Neck Road Clam Shack · Warwick
Left with the owner

Tasting

Hazy pale, two kegs
Union Street Grill · New London
Manager tasting Fri
$340

First keg

Oatmeal stout
Fiddler's Tavern · Norwich
Delivered Nov 10
$190

Rotating handle

Marsh Light lager
Bayside Oyster Bar · Mystic
Summer handle
$180
Seasonal rotation
The Harbor Hall · Westerly
Fall and winter
$200

Permanent handle

House IPA, permanent tap
The Anchor Pub · Groton
1/6 bbl every 2 weeks
$360

Website

The tap list updates from the bar when a keg changes, so the site never shows a beer that kicked on Tuesday.

Web design

Salt Marsh Brewing

Tap list
Events
Private parties

Fourteen taps, a beer garden and trivia on Wednesdays

See what's pouring

On tap now
Cans to go
Food truck schedule

The first 90 days

Month 1
Connect the tap list to the site, complete the Google profile and add this month's events.
Month 2
Set a posting rhythm around releases and event nights, and start the keg account list.
Month 3
By month three the event nights show which posts filled the taproom, and the next release night is timed to match.

Questions

What bars and breweries ask us

How often should a brewery post?

Whenever the taps change and before each event, which for a busy taproom is a few times a week.

Should we keep our beers current on Untappd?

Yes. Beer drinkers check it before they visit, and it should agree with the tap list on your own site.

Can marketing bring in private parties?

Yes. A private party page with capacity, food options and a short form brings requests the bar manager can answer that week.

More in hospitality & food All our services

What's different

Every new beer is a reason to post

The tap list changes every few weeks, and each kicked keg is a reason for regulars to come back for the next one.

Brew day
Release post
Release night
Keg kicks
Next beer

Next step

Two ways to start

Book a call about the business, or send a plan with the services you need. Either way, you hear back within one business day (Mon to Sat).

Prefer to talk now?+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET

Book a call

A call at a time that suits you, booked on our own calendar.

You pick a time and get a confirmation by email

Pick a time

Send your plan

Pick the services you need and tell us about the business.

We reply within one business day (Mon to Sat)

Build your plan