Echelon CRM

We build custom CRMs and business systems

Echelon CRM is the one we built to run our own agency. Take the tour, then tell us how your business works.

The tour

The system we run our agency on

The real screens with sample data. Pick a screen, then open the gold dots to see what each part does.

Sample data
Echelon CRM dashboard with sample data: counts of overdue tasks, tasks due today and appointments, today's task list and the open proposals.Echelon CRM dashboard with sample data: counts of overdue tasks, tasks due today and appointments, today's task list and the open proposals.
Echelon CRM dashboard on a phone with sample data: today's tasks and appointments, and the tab bar.Echelon CRM dashboard on a phone with sample data: today's tasks and appointments, and the tab bar.
Echelon CRM pipeline board with sample data: deals in columns from new lead to proposal sent, each with its value and its next date.Echelon CRM pipeline board with sample data: deals in columns from new lead to proposal sent, each with its value and its next date.
Echelon CRM pipeline on a phone with sample data: the pipeline totals and the new lead column.Echelon CRM pipeline on a phone with sample data: the pipeline totals and the new lead column.
Echelon CRM client page for a sample dental practice: its status and owner, the tabs, the contacts, the active services and the details.Echelon CRM client page for a sample dental practice: its status and owner, the tabs, the contacts, the active services and the details.
Echelon CRM client page on a phone for a sample dental practice: its status, quick actions and contacts.Echelon CRM client page on a phone for a sample dental practice: its status, quick actions and contacts.
A sample Echelon CRM proposal as the client sees it in the browser: the navy cover, prepared for a sample wedding business.
A sample Echelon CRM proposal on a phone: the terms and the acceptance, with the name field, the signature and the accept button.
A sample Echelon CRM monthly report: the written summary and this month's highlights next to the three-month average.
A sample Echelon CRM monthly report on a phone: conversions and return on ad spend next to the three-month average.
  • Dashboard

    • Needs attention today. Overdue tasks, today's appointments, reports to send and invoices to issue, counted when you open the CRM.
    • Today's list. Tasks and appointments for the day, each with its client and its due date. Anything late is marked in red.
    • Open proposals. Every proposal waiting on a client, marked sent or viewed, with the days left before it expires.
    • Made for phones too. On a phone the main screens sit in a bar at the bottom, within reach of your thumb.
  • Pipeline

    • What the pipeline is worth. Open deals, their first-year value, and a weighted total that counts each deal by the stage it has reached.
    • One column per stage. From new lead to proposal sent, each stage shows how many deals it holds and what they add up to.
    • The next date on every deal. Each deal shows the client, the work, the price (one-time or monthly) and its next date. A missed date says Overdue.
  • Clients

    • The client at a glance. Status, industry, the account owner and the last activity, at the top of every client page.
    • Everything in one place. Activity, deals, proposals, documents, forms, reports, invoices and tasks for this client, each one tab away.
    • Every contact. The people you deal with at the client, with role, email and phone. The primary contact is marked.
    • Active services. What the client pays for each month, and since when.
  • Proposals

    • Made for one client. Each proposal has a cover with the client's name, its number and the date it stays valid until.
    • Read in the browser. The client reads it one section at a time, with a bar at the top that shows where they are.
    • Or as a PDF. The same proposal as a PDF, for clients who prefer to sign on paper.
    • Accepted online. The client types their name, ticks the box and accepts in the browser. Nothing to print or scan.
    • Price in writing. The acceptance repeats the price, one-time and monthly, so both sides agree to the same numbers.
  • Reports

    • The month in plain words. The report opens with what moved, what it means and what comes next, before any chart.
    • Next to the average. Each number has a bar for this month and one for the three-month average, so a change is easy to see.
    • Up, down or stable. Every number says whether it went up, went down or held steady, in words as well as color.

Echelon CRM with its sample data: the businesses, names and figures are made up.

Want a system like this for your business?

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What we build

Built around how your business works

Echelon is the base; we tailor it to your trade.

  • Custom CRMs

    Your pipeline, clients, proposals and reports in one system, set up around how you sell.

    • Pipeline stages that match your sales
    • Proposals clients accept online
    • Monthly reports from live numbers
  • Automations

    The steps your team repeats, done by rules, so nothing waits on someone remembering.

    • Intake forms that create the client
    • Follow-ups and reminders on time
    • Handoffs between the tools you use
  • Internal tools and dashboards

    The screens and numbers your team runs on, linked to the software you already use.

    • One view of what needs attention
    • Booking that finds or creates the client
    • Links to your current software

See it built for a plumbing company

Next step

Want a system like this?

Book a call and tell us how you sell and what you use today. We reply within one business day (Mon to Sat).

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