Tattoo shop marketing that fills artists' books

The right idea, sent to the right artist with a deposit: that is the job of tattoo shop marketing.

Book a call+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET

How we'd work for tattoo studios

Tattoo shop marketing, from a DM to a booked session

Marketing

ironpinetattoo
- Healed fine line
- Rae: botanicals
- Flash Friday
- Back piece, 3 of 5
- Theo: traditional
- Healed script
Healed work, posted by artist
Fresh ink looks good on day one; healed photos at four weeks show the lines held, which careful clients look for.
Social content creation
tattoo aftercare first week
ironpinetattoo.com/aftercare
Tattoo aftercare: the first two weeks
1. Days 1 to 3
2. When it starts to peel
3. When to message your artist
An aftercare page people find on their own
A clear aftercare guide is searched by new clients and by people who just got tattooed, and it links to each artist's work.
SEO

Business systems

Requests from DMs and the site land in one place, each tagged with an artist, a size and the deposit.

Business solutions

Iron Pine TattooRequest pipeline

5 open$1,800 in progress

Drag a card to a later column, or use Move. Nothing is sent anywhere.

Request

Snake and peony, thighNew
H. Reid · Westerly
3 reference images
Flash, Friday walk-in
L. Ortiz · Mystic
Flash sheet 12
$150

Consult

Fine line botanical, forearm
S. Novak · Providence
Artist: Rae
$450

Deposit paid

Traditional swallow, calf
B. Hughes · Norwich
$100 deposit, Dec 4
$300

Session

Back piece, session 3 of 5
C. Mendes · New London
Artist: Theo
$900

Healed photo

Script, collarbone
D. Pratt · Groton
Photo due at 4 weeks
$180

Website

The request form asks for placement, size and reference images, so each artist gets ideas they can quote.

Web design

Iron Pine Tattoo

Artists
Flash
Aftercare

Custom work, fine line and traditional, by appointment

Request a tattoo

Choose an artist
Placement and size
Deposit to book

The first 90 days

Month 1
Set up a page and a request form for each artist, with the deposit policy written out.
Month 2
Post healed photos by artist each week and answer DM requests with the form link.
Month 3
Check whose books are full and run flash days for the artists with openings.

Questions

What tattoo studios ask us

Should a tattoo studio take deposits online?

Yes, once a consult has set the size and placement. A deposit paid online holds the date and goes toward the final price.

How do we sort tattoo requests that arrive by direct message?

Reply with a link to the request form. It collects the idea, size and placement and sends it to the right artist.

Should each tattoo artist have their own Instagram account?

Usually, with the studio account sharing their best pieces. Clients follow artists, and the studio stays the place they book.

More in beauty & personal care All our services

What's different

Clients follow the artist, not the studio

People plan a piece for weeks and pick the artist who draws that style. The work is getting each idea to that artist.

DM or request
Consult
Deposit
Session
Healed photo

Next step

Two ways to start

Book a call about the business, or send a plan with the services you need. Either way, you hear back within one business day (Mon to Sat).

Prefer to talk now?+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET

Book a call

A call at a time that suits you, booked on our own calendar.

You pick a time and get a confirmation by email

Pick a time

Send your plan

Pick the services you need and tell us about the business.

We reply within one business day (Mon to Sat)

Build your plan