Marketing strategy consulting with a plan
Our marketing strategy consulting decides where to spend, what to say and how to measure it, before you spend.
Free strategy call
- We reply within one business day (Mon to Sat)
- A call at a time you pick
- A written plan with every price
Request sent. We reply within one business day (Mon to Sat) to set up the call.
Self-check
Three questions, one place to start
Answer all three to see where to start.
Start with tracking. Count calls and forms by source, so the next dollar goes where leads come from.
Start with a plan. Two or three priorities, a budget per channel and the numbers to watch.
Start with a monthly report. The same numbers every month, in plain words, so you see what works.
The basics are in place. On a call we look at what to test next.
What you get
What marketing strategy consulting gives you
Brand strategy
Your position, core messages and creative direction.
Market research
Competitors, customers and what people search for.
Channels and budget
Which channels to fund, in what order, and how much.
Campaign plans
Each campaign with its goal, audience, dates and target.
Measurement from day one
Calls and forms tracked before launch, not guessed.
The roadmap
Four steps for marketing strategy, then a monthly report
- AssessWhat you spend today, what it brings in, and what competitors do.
- AlignA one-page plan: channels, budget, messages and targets.
- ExecuteWe launch the campaigns or brief your team, with dates for each step.
- AnalyzeMonthly cost per lead by channel, and budget moved to what works.
Your monthly report
An example month of your report
An example monthly report
- Calls
- 64
- First month
- Form leads
- 21
- First month
- Booked jobs
- 18
- First month
- Calls
- 79
- +23% on the month before
- Form leads
- 27
- +29% on the month before
- Booked jobs
- 23
- +28% on the month before
- Calls
- 92
- +16% on the month before
- Form leads
- 33
- +22% on the month before
- Booked jobs
- 29
- +26% on the month before
Month 1: calls 64, form leads 21, booked jobs 18. Month 2: calls 79, form leads 27, booked jobs 23. Month 3: calls 92, form leads 33, booked jobs 29.
FAQ
Marketing strategy questions
What is a marketing plan for a small business?
A short document: who you sell to, which channels you use, the budget for each, what you say, and the numbers that show it works. Ours fit on a page or two.
Do we need a marketing consultant or an agency?
A consultant plans and an agency runs campaigns. We do both, so the plan is written by the people who also deliver it.
How do you decide the budget split?
From what a customer is worth to you, what each channel costs per lead in your market, and how fast you need results. We start small where we are unsure.
What does campaign strategy include?
For each campaign: the goal, the audience, the offer, the channels, the dates and the number that decides whether it continues.
What does marketing strategy consulting cost?
It depends on the scope. After the free strategy call you get a written plan with every price, one-time or monthly.
Or talk first
Rather talk it through?
Book a call at a time that suits you, or call us. We reply within one business day (Mon to Sat).