Law firm marketing, one practice area at a time

Each inquiry sorted by matter type, with the conflict check started before the first call: law firm marketing.

How we'd work for law firms

Law firm marketing, from first inquiry to signed engagement letter

Website

Each practice area has its own page, and the consultation form asks the matter type and the opposing party before anything else.

Web design

Divorce, custody and estate planning in New London County

Request a consultation
  • Divorce and custody
  • Wills and trusts
  • What to bring to a first meeting
A sketch of a website for Penwright Family Law, at penwrightlaw.com

Business systems

Every inquiry arrives tagged by matter type, with the names your conflict check needs already on the record.

Business solutions

Penwright Family LawMatter pipeline

5 open$3,500 in progress

Drag a card to a later column, or use Move. Nothing is sent anywhere.

Inquiry

2
  • Prenuptial agreementNew

    S. Kowalczyk · Stonington

  • Unpaid invoice dispute

    Kessler Paving · Waterford

    Outside practice, refer out

Conflict check

1
  • Uncontested divorce

    R. Ostrowski · Norwich

    Opposing party: spouse

Consultation

1
  • Estate plan, married couple

    J. and T. Barros · Mystic

    Wills, trust, health proxies

    $3,500

Engagement letter

1
  • Custody modification

    L. Fairweather · New London

    Letter sent, not yet signed

Retained

2
  • Residential closing

    A. Nwosu · Groton

    Closing Dec 4

    $1,800
  • Small estate probate

    M. Duarte · Old Lyme

    Filed with probate court

    $2,400

Marketing

  • how long does an uncontested divorce take

    penwrightlaw.com/divorce/uncontested

    How an uncontested divorce works, step by step

    1. What a first meeting covers
    2. The usual timeline
    3. What to bring

    Practice area pages that answer the first question

    A page for each matter you take, written around what people search the night they need a lawyer and approved by your attorneys.

    SEO
  • estate planning lawyer near me

    Sponsoredpenwrightlaw.com/estate-planning

    Wills and trusts for families

    Meet an attorney in Mystic or by video

    Wills, trusts and health care proxies

    Search ads only for the matters you want

    Ads run on the practice areas you choose, under a monthly cap, and each call is tagged with its matter type.

    Paid advertising
  • Avvo

    Dana Penwright, Esq.Admitted in Connecticut since 2009

    4.9(31)

    • Family law
    • Estate planning

    An Avvo profile that tells the same story

    Your directory listings show the practice areas, admissions and office hours on your site, so a referral checking you finds one firm.

    SEO

The first 90 days

  1. The first two weeks

    We list the matters you take and the ones you refer out, and map your intake questions to your conflict check.

  2. Weeks three to six

    Practice area pages and the consultation form go to your attorneys for review, then live.

  3. By day 90

    Search ads start on one or two practice areas, with every call tagged by matter type.

What's different

Every page and ad passes an attorney first

Bar rules limit what a firm may say about results and fees, so every page gets attorney review before it goes up.

  1. Draft the page or ad
  2. Attorney review
  3. Publish
  4. Read calls by matter type

Questions

What law firms ask us

Can practice area pages explain the law without giving legal advice?

Yes. They explain how a matter usually unfolds and what a first meeting covers, and your attorneys approve every page first.

Do you follow the advertising rules for lawyers?

We write within the advertising rules of each state where you practice, keep claims to what you can document, and your firm signs off on every ad.

What happens to inquiries outside our practice areas?

The form asks the matter type first. Matters you don't take get a polite reply that points to the referral you choose.

Should a law firm ask clients for reviews?

Only where it fits: after a closing or a signed estate plan, never during a pending case, and never with anything offered in return.

More in professional servicesAll our services

Next step

Two ways to start

Book a call about the business, or send a plan with the services you need. Either way, you hear back within one business day (Mon to Sat).

Prefer to talk now?+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET

Book a call

A call at a time that suits you, booked on our own calendar.

You pick a time and get a confirmation by email

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Send your plan

Pick the services you need and tell us about the business.

We reply within one business day (Mon to Sat)

Build your plan
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