Painting contractor marketing for full seasons

Painting contractor marketing that books the estimate visit and follows up until the job has a start date.

How we'd work for painters

Painting contractor marketing, estimate by estimate

Website

Painting is bought on trust in the finish, so the site leads with close-up before and after photos and a date for the estimate.

Web design

Interior and exterior painting, priced in one visit

Book an estimate visit
  • Before and after, room by room
  • Color consult with every estimate
  • Now booking spring exteriors
A sketch of a website for Truecoat Painting, at truecoatpainting.com

Marketing

    • Laura P.

      Crisp lines on all the trim, and every floor was covered.

    • Dev S.

      Started on the day they quoted and cleaned up each night.

    • Ana R.

      Helped us pick a gray that works in north light.

    Reviews that talk about the finish

    Homeowners read painter reviews for clean lines, covered floors and a crew that finished on the quoted day, so the ask goes out on the last day.

    SEO
  • Truecoat PaintingSponsored

    Booking exterior estimates for May and June.

    Your house, before and after

    Truecoat PaintingBook now

    Facebook ads for the exterior season

    Before and after photos from your own jobs reach nearby homeowners in late winter, when the summer's exterior work gets planned.

    Paid advertising

Business systems

Estimates that go quiet get a follow-up on day 3 and day 10, and signed exteriors are lined up against the dry weeks.

Business solutions

Truecoat PaintingEstimate pipeline

5 open$16,250 in progress

Drag a card to a later column, or use Move. Nothing is sent anywhere.

Request

2
  • Three bedroomsNew

    F. Rossi · Cumberland

    Wants a color consult

  • Ceiling stain, repaint

    J. Whitfield · Bristol

    3 photos

    $1,200

Estimate visit

1
  • Kitchen cabinets, 28 doors

    M. Levesque · Westport

    Thu, 4:30 PM

    $4,300

Estimate sent

1
  • Exterior, 2-story colonial

    B. Hartley · Mystic

    Sent 6 days ago

    $8,600

Signed

1
  • Living room, hall and stairs

    C. Duarte · Newport

    Color: soft sage

    $2,150

On the schedule

2
  • Front door and shutters

    R. Amaral · Hingham

    Week of Apr 14

    $860
  • Exterior, cedar shingle cape

    K. O'Neil · Duxbury

    After May 1, weather

    $11,400

The first 90 days

  1. First 2 weeks

    We gather your best before and after photos by room and siding type and build the estimate page around them.

  2. By week 6

    Every open estimate gets a scheduled follow-up, and each finished job gets a review request on its last day.

  3. By day 90

    Before and after ads run near your finished exteriors in late winter, so spring estimate visits fill before the weather turns.

What's different

Exteriors wait for dry, warm weeks

Exterior work waits for dry, warm weeks, so exteriors are sold in late winter and interiors fill the cold months.

  1. January: quieter
  2. February: quieter
  3. March: in between
  4. April: busiest
  5. May: busiest
  6. June: busiest
  7. July: busiest
  8. August: busiest
  9. September: busiest
  10. October: in between
  11. November: quieter
  12. December: quieter
Exterior painting season

Questions

What painters ask us

When should a painting company advertise exterior work?

From late winter, while homeowners plan the summer. By the first warm weeks many exterior calendars are already full.

Should painters list prices on their website?

A range per room or per house size helps, with a line saying the estimate visit sets the price after checking prep and surfaces.

How do we follow up on a painting estimate?

One message a few days after the visit with the color notes, and one more a week later with a start date you can hold.

Which photos should a painter's website show?

Close-ups of trim, cut lines and finished cabinets. They show the care that a wide shot of the house hides.

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Next step

Two ways to start

Book a call about the business, or send a plan with the services you need. Either way, you hear back within one business day (Mon to Sat).

Prefer to talk now?+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET

Book a call

A call at a time that suits you, booked on our own calendar.

You pick a time and get a confirmation by email

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Send your plan

Pick the services you need and tell us about the business.

We reply within one business day (Mon to Sat)

Build your plan
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