HVAC marketing for both peak seasons

On the first cold night every phone rings. Our HVAC marketing also fills the slow weeks with tune-ups.

Book a call+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET

How we'd work for HVAC

HVAC marketing that remembers every furnace it has fixed

Marketing

furnace repair near me
Sponsored
- Northpoint Comfort
  4.9(214)
  Google guaranteed
  Serves Norwich, open now
- Bayview Heating & Air
  4.7(98)
  Google guaranteed
  Serves Groton
- Thames Valley Mechanical
  4.6(57)
  Google guaranteed
  Serves Ledyard
Local Services Ads for furnace repair
On a cold night Local Services Ads appear above the regular search ads, and each lead is a call, not a click.
Local Services Ads
cold climate heat pump cost to run
northpointcomfort.com/guides/heat-pump-cost
What a cold-climate heat pump costs to run in winter
1. Sizing for the coldest week
2. Keeping the boiler as backup
3. Rebates you can apply for
A guide for the heat pump decision
Someone weighing a heat pump against a new furnace reads for weeks; a guide in your words gets the quote request.
SEO
Northpoint ComfortOffer
Book a furnace tune-up before the first frost
Furnace and boiler checks, September mornings open
Book
Profile posts that sell the fall tune-up
Tune-ups fill the shoulder months, and a post on your Google profile reaches people already searching your name.
Google Business Profile

Business systems

Each call keeps the equipment's type and age, so the tech knows the system and the office knows when to offer a replacement.

Business solutions

Northpoint ComfortService call pipeline

6 open$27,570 in progress

Drag a card to a later column, or use Move. Nothing is sent anywhere.

Call logged

No heat, gas furnaceNew
L. Carver · Waterford
Boiler short-cycling
A. Lindqvist · Groton
Boiler from 2014
$410

Tech dispatched

No heat, oil furnace
R. Pacheco · Norwich
Furnace from 2009
$640

Repaired

AC hums, no cooling
T. Brennan · Ledyard
Capacitor replaced
$520

Replacement quote

Cold-climate heat pump
J. Whitford · Westerly
1,900 sq ft cape
$14,800
Ductless, 3 zones
S. Haddad · Stonington
Rebate form sent
$11,200

On a tune-up plan

Fall furnace tune-up
M. Osei · Mystic
Plan renews in October
$189

Website

The repair button sits above the fold for January, and the heat pump pages wait for the slower replacement buyer.

Web design

Northpoint Comfort

Heat pumps
Maintenance plans
Financing

No heat tonight? A technician can be there today

Book a repair

Same-day no-heat visits
Heat pump rebate check
Join the Comfort Club

The first 90 days

Weeks 1 to 2
Set up call tracking and Local Services Ads with your license, service area and the systems you repair.
Weeks 3 to 6
Move service calls into the CRM with each customer's equipment, and write the heat pump and boiler pages.
Days 60 to 90
Systems near the end of their life get a replacement call before the first frost.

What's different

Two peaks a year, and quiet weeks between them

Two peaks a year: heating calls from the first frost, cooling calls in the first humid week. Budgets and reminders are planned around both.

January: busiest
February: busier
March: quieter
April: quieter
May: quieter
June: busiest
July: busiest
August: busier
September: quieter
October: quieter
November: busiest
December: busiest

Busiest: Jan, Jun, Jul, Nov, Dec

Questions

What HVAC ask us

Are Local Services Ads worth it for a heating company?

Usually, if someone answers the phone fast. Google weighs how quickly you respond, and each lead is a call from inside your service area.

Should we advertise in spring and fall?

At a lower level, yes. Those are the months tune-ups and replacement quotes get booked, and the budget rises again when the weather turns.

Can the CRM show which systems are due for replacement?

It keeps the type and install year of every system you service, so you can list the oldest furnaces and boilers and call those customers first.

How do we sell more maintenance plans?

A page that says what each visit covers, an online sign-up and a reminder before each visit is due. The plan's price stays your call.

Two ways to start

Book a call about the business, or send a plan with the services you need. Either way, you hear back within one business day (Mon to Sat).

Prefer to talk now?+1 (401) 217-9770Mon to Sat, 8 AM to 8 PM ET

Book a call

A call at a time that suits you, booked on our own calendar.

You pick a time and get a confirmation by email

Pick a time

Send your plan

Pick the services you need and tell us about the business.

We reply within one business day (Mon to Sat)

Build your plan